YOU - As a Brand!

LIFE is a market. And YOU – my friend, are the product being offered in the market. And the Businessman offering the product is YOU yourself. You have a Professional Market – Career, B-school, College/ Class-room, Peers etc. And you have a Personal Market – Friends, Family, girlfriends, love, relatives and so on. These are two areas around which your whole life revolves. If you are in good demand in both the markets – you are successful as a Brand and as a Product.

If you perform well in class/office, people look upto you and want your help, miss your presence in the class, you are successful in that market.

If you have a good and large circle of friends, people like you, new people want to know you, relatives love you/talk good of you, friends want to be in your company, you got someone who loves you – you are successful in Personal Life Market. And You have conquered both the markets i.e. LIFE.

The one big mistake we all commit which leads to not so good results is comparing ourselves to another product (human being), wanting to be like him/her. You are a Ferrari(you may be oblivious of the fact), but you want to be like BMW. Now you being Ferrari, BMW obviously won’t promote you by talking good of you (to put in very mild words J) and would go miles honking of its own features, it’s a competitive market after all. You got to do the same for yourself. Believe in the product that is you. You are the best for who you are, you are unique and you have a set of your own followers in a different or sometimes also in the same segment.

Also, BMW fans will criticise you but remember, you have your own fan following and they all love you and want you. Now all the products have their pros and cons. Think of you as an individual for a while. We all have our favourite products. With all the pros and cons of the product, we still feel proud to be associated with it and that’s the best for us. Though we do talk of and accept the cons of our favourite product also, but it’s for the reason that we still accept, want that product and love it and admire it for what it is. This is the analogy. The product is you and we – the people in this world. Whether the close ones in our lives or outside people, some people you meet will love/like you, admire you. Some will criticize, talk little or crib of you. Same thing happens with all the good and big brands of the world through the mouth of millions of people. YOU are what you ARE. THE BRAND. Be true to yourself as a brand. Package it nicely – in line with the actual product and its USP’s.

And whenever the negative forces of the world make you feel down and out – just remember – how Shahrukh would have looked in American Pie! Or Ranbir Kapoor in Dabangg. That’s the rub. SUCCESS be with you always.

Keep on Rocking!